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April 1, 2016
Posted in rumors

Hasselblad CEO confirms: No more Sony clones. But huge surprise instead…


Well the fun is over guys! Hasselblad CEO just confirmed their Sony luxury clone cameras project is dead. There will be no more funny cameras like the one pictured above 🙂

Instead the new CEO Perry Oosting will redirect the company back to it’s original history. And he says “Without breaking the news embargo, I can say confidently that, in the case of one wholly new model in particular, photography fans will be over the moon.

Hasselblad confirmed a couple of months ago they will strengthen the partnership with Sony. So it’s not impossible that the “new model” will feature the new Sony 100 Megapixel medium format sensor. And I bet it will be a mirrorless system camera! My dream could become true soon… Hasselblad X-Pan (here on eBay) with 100MP sensor?


via and Mirrorlessrumors


April 1, 2016
Posted in rumors

Sony develops the world’s first ghost catching device – The Proton Pack™

Finally our Ghostbusters dreams are becoming true! Nice to see Sony enter that new kind of business!

Spoiler alert: It’s a nice day today 🙂

March 29, 2016
Posted in rumors

Stay tuned! Sony announcement today!

Dear readers, Sony will announce new products today! Not sure about what’s coming. Camcorder and Cameras?

The announcement will happen within the next 1-2 hours

via Imaging resource

March 29, 2016
Posted in rumors

Sony confirms they will announce “new models” at the NAB show

The HDC-4300

Deon LeCointe, Product Manager at Sony Electronics confirmed:

“At NAB Show 2016, Sony will announce new models and updates to its full line of professional A/V technologies for HD and 4K production at all levels, ranging from camcorders, cameras, switchers and displays for sports, live production, events and more.”

Mr. LeCointe didn’t go into the details of the new products a part of that one:

“Sony will also debut their newest Ultra HFR camera, building on the success of the HDC-4300 and other popular studio camera systems. This new camera will offer up to 8x high frame rate in 4K and integrates well with the existing lineup.”

More info at

March 28, 2016
Posted in rumors

(SR2) Sony rumored to announce a new 18-105mm PZ E-mount Cine Lens.

Bildschirmfoto 2016-03-27 um 10.49.13

Current FS5 and FS7 owners certainly miss a PZ lens which suites for the sensor size of their camcorder. The current Sony FE PZ 28-135mm f/4 G OSS Lens is not wide enough for them. So let’s hope this rumor is correct. I got this from an anonymous source who also sent me the new FF E-mount camcorder rumor (article here). I have no confirmations from reliable sources so pelase take it as usual with a grain of salt. The source writes:

Just heard from an industry source that Sony are producing an updated G-Master E PZ Cine Lens 18-105mm due around Nab 2016 (Editos’r note: Updated version of the Sony FE PZ 28-135mm f/4 G OSS Lens)
My Source was not sure of the final f-stop except that it would be Parafocal and maintain the same f-stop throughout the zoom range. Their own personal feeling was that would still be about f3- f4 but with improved image resolution and performance to warrant the G moniker.

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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