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September 25, 2014
Posted in rumors

Sony interview at DPreview: Alpha mount confusion. Fast primes coming. Medium format (RX?) is possible.


Sony Manager Shigeki Ishizuka have been interview ad Dpreview and let’s start right now with one big mistake they made…again! When asked about the future of A and E-mount systems Sony answered:

We have one system – the Alpha system” and “They are fully compatible with one another using adapters. I don’t want to separate those mounts into two ‘systems’. That’s why we stopped using ‘NEX’ in favor of using a single family name – ‘Alpha’.”

Fully compatible?  So A77II or A99 camera owners can buy those new FE lenses? Really, they are not fully compatible Sony! You are confusing the customers…again! :(

That said let’s move forward to the other highlights of the interview:

1) One of the reason why they moved all camera to “Alpha” name is that the “NEX” brand seemed to be more cheap than the “Alpha”.

2) Sony is focusing on serious high end cameras “to earn a good reputation among professionals and higher-level amateurs

3) Full Frame E-mount roadmap: One consistent request from customers is macro lenses and wide-aperture lenses.

4) Next generation of FE cameras will obviously have faster autofocus

5) Interesting part about sensor business: “When we make sensors we put them in several categories. [At any given time] one category of sensors is reserved purely for Sony cameras – we don’t sell them to other companies. Like the sensor in the A7S. But once we’ve enjoyed this advantage we might sell them on later, after some time has passed. This is the second category. The third category of sensors is completely generic – the sensors are created for use internally and to sell externally, to anybody. China or Taiwan or wherever.

6) When asked about a possible Sony medium format camera Mr. Ischizuka said: “there may be room to explore this opportunity [in the future].

If Sony and Mr.Shigeki Ishizuka: I am not mad at you but it just need a little bit more of effort to clear out the confusion: Just say there is and “Alpha” system with two camera lines: A and E-mount. Make it clear on your website and in your interviews. Thanks :)


September 25, 2014
Posted in rumors

Competition on the horizon: Canon new camera mount system? Megapixel race is restarting again!

Mark my words guys. Early 2015 will be very exciting for the whole photographic industry with many new cameras and what’s more important new sensors and advanced features. I already told you there is something big from Sony on the horizon (coming January). The Megapixel war is restarting and Canon will likely try to fight back Sony too. There is finally going to be a big battle on the Full Frame Mirrorless and on the sensor ground. These are the reasons:

1) Canon is seriously considering to launch a complete new mount system (Source: MirrorlessRumors). Likely a Full Frame mirrorless system to fight back the A7 series

2) At Dpreview Canon said “In the very near future you can expect us to show something in terms of mirrorless and also a higher resolution sensor.

It’s going to be strong battle. If Canon gets “serious” with the new FF mirrorless mount system Sony will have to fight against a very strong PR machine. Sony really has to do things right in 2015 to not lose their current advantage. And it’s certainly a good news for us to know they have finally some competition!

September 24, 2014
Posted in rumors

(SR2) New Sony 12 Megapixel Fulll Frame global shutter sensor specs.

The Chinese site Cnbeta claims to have got that image of a new Sony sensor. It’s a 12 megapixel Full Frame sensor with Global shutter.

While I am absolutely not sure if that’s a true image I am sure Sony will make such kind of FF sensors within the next 1-2 years. Sensors with Global Shutter take a snapshot representing a single instant in time and therefore do not suffer from the motion artifacts caused by rolling shutters.

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

September 23, 2014
Posted in rumors

Sony confirms again A-mount keeps going on. And me working on A-mount rumors…

In an interview with Sony confirmed once again A-mount development is going on. And that’s also the kind of info I keep “receiving” from trusted and anonymous sources. I am trying to get some more reliable detailed info about the possible future A-mount stuff release. Let’s hope I can post more “solid” rumors soon!


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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

September 17, 2014
Posted in rumors

Videos and Photos from the Sony Photokina booth!

The new Sony 28mm f/2.0 FE

If you want to know what’s going on at the Sony Photokina booth here are the images and videos you have to watch:

Sony’s BIG system future at photokina (Photoclubalpha).
Hands-On: Sony 16-35 and QX1, Zeiss Loxia Lenses and More (Admiringlight).
Sony stand report (Dpreview).
Swedish video on Youtube.
QX1 at Photokina on Youtube.
Photokina 2014 – Sony first impression – FE 16-35 f/4 OSS ZA at Verybiglobo.
Picture of the new FE lenses by Sony Asia,
FS-7 at Photokina by EosHD.
28-135mm hands-on by Photographyblog.
FE 28mm hands-on by Photographyblog.
Loxia hands-on at
282MB of pictures on SAR.

New Sony stuff preorders:
Zeiss 16-35mm FE at Amazon, Adorama, BHphoto, Sony Store US.
Zeiss 16-35mm FE in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
28-135mm powerzoom in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony FS7 4K camcorder at Adorama.
HVL-F32M Flash at Adorama, BHphoto.
HVL-F32M Flash in Europe at Sony DE, IT,
Sony RMT-VP1K Wireless Remote Commander & Receiver Kit at Adorama, BHphoto.
Sony XLR-K2M XLR Adaptor Kit (with microphone) at Adorama, BHphoto.
Sony LCS-PSC7 System Bag (Black) at BHphoto.

Loxia at BHphoto:
Zeiss Loxia 35mm f/2 Biogon T* Lens for Sony E Mount (Click here).
Zeiss Loxia 50mm f/2 Planar T* Lens for Sony E Mount (Click here)

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