If Sony would give you a new A9r and A9s today. What camera would you buy?

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We have our own Facebook groups and pages you can join:
Sony A9 group and Sony A9 page
Sony A9r group and Sony A9r page
Sony A9s group and Sony A9s page

The difference between group and page: On The Group you are an active member that can post own stuff. On the page you will find our own A9r or A9s news only.

Follow our RSS feed, follow us on Facebook and Twitter to not miss these new rumors!
Andrea (SAR editor)

The image above shows you a text written by Sony Marketing. It explains in short whom the Sony A9 is aimed for. As you can see:

1. The High End Canon 1DxII and Nikon D5 are included in the main competitors list
2. The A7rII and A7sII are placed below the A9 which is the “Flag-ship” model providing Speed. I guess this means the future A7rIII and A7sIII will keep the “A7” naming?

What’s interesting is that they never mention “wedding” photography as a possible application!

We have our own Facebook groups and pages you can join:
Sony A9 group and Sony A9 page
Sony A9r group and Sony A9r page
Sony A9s group and Sony A9s page
The difference between group and page: On The Group you are an active member that can post own stuff. On the page you will find our own A9r or A9s news only.

Reminder: Today at 17:00 reviewers will be allowed to publish their A9 reviews and image samples. So expect a storm of A9 news. After that I am ready to publish some new rumors (starting off next week).

Sony A9:
Sony A9 at BHphoto, Adorama, Amazon, BestBuy. Calumet.de. Park UK. Wex UK. Jessops.

100-400mm GM:
Sony 100-400mm GM at BHphoto, Amazon, Adorama, BestBuy. Calumet.de. Park UK. Wex UK. Jessops.

Sony A9 accessories:
Sony A9 battery grip at Adorama, Bhphoto, Amazon. Wex UK. Jessops.
Sony A9 Glass screen protector at Adorama, BHphoto, Amazon.
NP-FZ100 battery for the A9 at Adorama, BHphoto, Amazon. Jessops.
GP-EX1 grip at Adorama, BHphoto, Amazon. Wex UK.
FDA-EP18 eye cup at Adorama, BHphoto.
MQZ1 multi battery charger at Adorama, BHphoto, Amazon. Wex UK.
BCQZ1 Z-series Battery Charger at Adorama, BHphoto, Amazon.

Press text:

Hong Kong, China (April 24, 2017) – SLR Magic extends it’s full frame lens lineup with the SLR Magic CINE 25mm F1.4 wide angle lens. This product will be officially introduced during the upcoming 2017 NAB Show in the Las Vegas Convention Center. There will be a demo at the SLR Magic booth (Central Hall, C2663) during the NAB Show from 24 –27th April 2017.

The field of view of the SLR Magic CINE 25mm F1.4 opens up many new creative composition opportunities, particularly in the fields of interior, architectural and landscape cinematography and photography. The compact size of the SLR Magic CINE 25mm F1.4 wide angle lens also makes it a good choice of lens to be used with gimbals.

We place our highest priority in the development on our lenses to fulfill the demands of professional cinematographers and photographers. The design and build of the SLR Magic CINE 25mm F1.4 is solid and reliable.

SLR Magic is currently looking for volunteers to test the SLR MAGIC CINE 25mm F1.4 E mount lens at a special price. If interested:

1 ) Send an email to support@slrmagic.com with the subject ” SLR
MAGIC CINE 25mm F1.4 lens volunteer + (your name)”.

2 ) Include sample videos/photos or link to photo/video reviews you
have done in the past.

THE SLR Magic CINE 25mm F1.4 (MSRP: $399 US) will be available from
authorized SLR Magic dealers by the end of May, 2017.

Technical Data SLR Magic CINE 25mm F1.4

Lens Type: Fast standard lens
Compatible Cameras: FE-mount and E-mount cameras
Optical Design: 11 elements in 9 groups
Distance Settings: Distance range: 0.25m to ∞, combined scale meter/feet
Aperture: Manually controlled diaphragm, 13 aperture blades, Lowest value 16.
Filter Mount: Internal thread for 52mm filter; filter mount does not rotate.
Surface Finish: Black anodised
Length to bayonet mount: approx. 78.40mm (approx. 3.05in)
Largest diameter: approx. 64.64mm (approx. 2.54in)
Weight: approx. 520g (approx. 18.34oz)

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SLR Magic also announced a new Anamorphot 1,33x – 40 (Compact) lens adapter compatible with two E-mount lenses:
SLR Magic 35mm F1.2 CINE @ F4 can be used for S35 and APS-C E mount sensor.
SLR Magic 50mm F1.1 CINE  @ F4 can be used for S35 and full frame E mount sensor.

Let’s forget all the tech magic of the Sony A9. Because the camera also brought on one very “cognitive” revolution. David Barnett is a Professional Photographer for over 50 years and he says on the video above (minute 30):

“It’s been 60 years since we had Single Lens Reflex Cameras. The decisive moment on a SLR was the moment you never saw. You never really knew if you had it. And the fact that this viewfinder (EVF of the A9) doesn’t go dark I think it’s fantastic”

So after more than 50 years he can finally…SEE! :)

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Sony A9:
Sony A9 at BHphoto, Adorama, Amazon, BestBuy. Calumet.de. Park UK. Wex UK. Jessops.
Sony A9 with Grip Extension Kit at BHphoto.
Note: US readers preordering the A9 at BHphoto using our links (and our affiliated links only!) have a chance to win a Sony A9.

100-400mm GM:
Sony 100-400mm GM at BHphoto, Amazon, Adorama, BestBuy. FocusCamera. Calumet.de. Park UK. Wex UK. Jessops.

Sony A9 accessories:
Sony A9 battery grip at Adorama, Bhphoto, Amazon. Wex UK. Jessops.
Sony A9 Glass screen protector at Adorama, BHphoto, Amazon.
NP-FZ100 battery for the A9 at Adorama, BHphoto, Amazon. Jessops.
GP-EX1 grip at Adorama, BHphoto, Amazon. Wex UK.
FDA-EP18 eye cup at Adorama, BHphoto.
MQZ1 multi battery charger at Adorama, BHphoto, Amazon. Wex UK.
BCQZ1 Z-series Battery Charger at Adorama, BHphoto, Amazon.

Please support SAR:
You know me, I work my ass off to get the best news and rumors on SAR :) And this is the right time to reward me by using these affiliated links for your purchase! I will get a small commission and you don’t have to pay a cent more for that. Thanks!

Win an AMEX card ($4,500) at BHphoto:
US readers preordering the A9 at BHphoto using our links (and our affiliated links only!) have a chance to win an AMEX card mathching the value of the Sony A9 ($4,500). The winner will be randomly selected by BHphoto by end of June after the preorders shipped out!
The conditions and legal notes of the sweepstake can be read here: sonyalpharumors.com/official-bh-sonyalpharumors-a9-launch-sweepstakes-rules/

Win an A9 at Adorama:
If you preoder the Sony A9 at Adorama through our affiliated links only (it doesn’t work on links of other sites!) they will refund one lucky customer their $4,498 price on the A9! This will be for pre-orders. Once the orders start shipping (some time the end of May) Adorama will filter all the orders that came from SAR, and randomly select one A9 order and refund the customer their money. This is for the camera only and not the new 100-400mm lens or accessories.
The conditions and legal notes of the sweepstake can be read here:  sonyalpharumors.com/official-adorama-sonyalpharumors-a9-launch-sweepstakes-rules/
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Join our new Sony A9 Facebook group!

At the NAB show Sony announced the new version of the E-mount UMC-S3CA with Genlock support:

• UMC-S3CA – This new model is an Ultra high sensitivity 4K interchangeable lens video camera with a full frame sensor. Its Genlock support enables users to operate multiple cameras in synchronization and widens the camera’s range of applications, such as shooting from multiple points or Virtual Reality use. Its small and light weight size make the camera easy to install on cranes and sliders ideal for crash cam use and to capture exciting images from different angles and height.

The new version also has some very minor design changes (Old version image vs New version image)

As expected Sony did not announce a new A7sIII or A9s. For that we will have to wait…