UPDATE: Announced! Preorder links here:
Zeiss Batis 85mm f/1.8 lens at Adorama (Click here), Bhphoto (Click here).
Zeiss Batis 25mm f/2.0 lens at Adorama (Click here), Bhphoto (Click here).
Lens shade for 85mm at Adorama (Click here), Bhphoto (Click here).
Lens shade for 25mm at Adorama (Click here), Bhphoto (Click here).

It’s now the third source within weeks that tells me this. Zeiss has a huge surprise for the FE system. They are going to launch a new autofocus lens line system for the FE mount! This is the latest message I got:

New Zeiss Batis lenses will be announced today. This is a new line for FF E-Mount. Like the Touits for APS-C.  2/25 and 1,8/85 will be available in summer 2015.

UPDATE: Zeiss is rumored to announce those lenses at 11.00 Berlin time. Stay tuned on SAR!!!!!

AND STAY tuned all day and remember that tomorrow (April12) at 12-13.00 London time there will be a BIG Sony announcement!

Zeiss posted a teaser of a new lens on their Facebook page. It’s a new “smooth” lens for mirrorless system cameras. UPDATE: Zeiss said they would launch a wide angle Loxia later this year. So I am not sure this is the wide angle lens he is holding. And I also don’t think it’s a Touit lens.
And the past weeks I already got a quite surprising rumor about a complete new line of lenses. Give me some time to check it out!

Preorder links:
Zeiss Batis 85mm f/1.8 lens at Adorama (Click here), Bhphoto (Click here).
Zeiss Batis 25mm f/2.0 lens at Adorama (Click here), Bhphoto (Click here).
Lens shade for 85mm at Adorama (Click here), Bhphoto (Click here).
Lens shade for 25mm at Adorama (Click here), Bhphoto (Click here).

A trusted source got news from Sony saying that they will display two new cameras on Thursday April 23. No E-mount. And if the Sony roadmap is still valid also no A-mount cameras. So this has to be the new RX stuff. RX100m4 and/or RX1X or maybe something else not “rumored” yet? I certainly would love to get a medium format Sony camera and you? I know, my dreams sometimes go too far…

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

Sony has a scheduled press briefing on Thursday April 23. And Wikileaks hinted that new RX and A7 and A6xxx cameras would be announced within April and June. So far this is what we can hope to get soon:

To be announced on April 23?
– RX1-X camera (specs unclear but likely a FF camera with 35mm f/1.8 Zeiss lens).
– RX100m4 (20MP Four Thirds sensor camera with 4K recording)

To be announced in May?
– A7rII (36Mp, 5 axis and same A7II body improvements)
– A6xxx (24MP APS-C sensor and 3 or 5 axis stabilization).

P.S.: A-mount news (camera and lenses) will follow in August/September?

By the way. Also the Sony Canada marketing roadmap seems to confirm there will be new cameras. Their RX (late April) and Alpha (mid May) campaign would match those announcements.

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If you have some “rumor” to share just send me an anonymous messages here:
at sonyalpharumors@gmail.com or use the contact form you see on the right top of this site.

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

UPDATED: A trusted source said he “heard” from Sony that they are “working” on a new RX1-X camera. He has no specs to share yet and also didn’t get an announcement timeframe. It’s yet unclear if Sony will launch the RX1-X or/and the RX100m4 on the Sony World Photo Award event on April 23.

Speculation:
This could be the first Sony FF camera featuring the new curved sensor. Sony Patents already disclosed that camera featuring a fixed 35mm f/1.8 lens. The “X” in the name could stay for the High Resolution sensor (48-50MP?). But maybe I am going to far with my dreams and the curved FF sensor is not ready yet for mass production…

That said the RX series always has been on the front of the innovation. So let’s hope Sony will indeed show us some kind of new tech with that camera!

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To not miss any rumor quickly subscribe our social network:
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If you have some “rumor” to share just send me an anonymous messages here:
at sonyalpharumors@gmail.com or use the contact form you see on the right top of this site.

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

Now there is no doubt anymore. After many leaks and false release dates speculations Adobe will finally announce Lightroom 6 on Tuesday night (US time). Scott Kelby “indirectly” confirmed that the new Adobe LR6 software will be announced on Tuesday (US time). And according to a leak on Fujirumors it will cost 129 Euro.

I want to make it 100% clear again that the A-mount strategy image posted by a commenter on SAR is 100% FAKE. And when I say 100% I mean I have proof and know for certain without any single doubt that it’s fake. I tracked back the author of the comment and he has a long history of publishing false information for fun on SAR comment system. So there is no doubt he made it up to create some buzz.

While I quickly removed the image from the comment system other sites like Petapixel, Photorumors, Cameraegg and so on picked up that image from the comment system without to question the validity of the “leak” taken from an anonymous(!) comment. I want to stress again that I did NOT(!) post the image as a valid “rumor” inside my own article. I contacted those sites and asked them to remove or mark the image as fake.

The issue still is that the image spread all over the web. And as I learned from my class in mass communication once an information has been spread out and magnified it becomes truth for many even if you try to dismantle it.

I ask all SAR readers who see the image posted on other sites and forums to make it clear this is a fake. If you want link back to this post if someone is interest to read the story of that fake image.

To all A-mount owners:
Sony will launch new A-mount lenses and cameras in future. I am 100% sure of that :)