We heard of three possible Sony announcements:

1. 60% chance to see a product announcement in London 20 April at the Sony World Photo Awards (Three years ago Sony announced the A77II at the World Photo Award).
2. 100% chance to see new products (likely camcorders) at the Las Vegas 23 April at 2pm at NAB show (Three years ago Sony announced the A7s at the NAB).
3. 70% chance to see new products at the June announcement (Date still to be confirmed).

My guts tell me that June is the more “natural” timing for major FF E-mount announcements unless Sony surprises us on April 20-23. So far we got rumors about:

1. Sony High End and High Speed E-mount camera (Around 20fps and around 20MP, dual SD card slot, joystick, A6500 similar touchscreen/menu/autofocus)
2. New camcorders (maybe new E-mount camcorder too?)
3. New 16-35mm f/2.8 GM
4. New 100-400mm FE GM
5. RX1rIII (42MP sensor, IBIS, same 3.68MP Leica Q EVF and 4K video)

We know Sony sometimes makes a big press event for literally nothing. So be prepared to be disappointed or to be surprised :)

Now the BIG question for SAR readers:

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Four years ago a source named “”Y… u… s…”” shared to me the correct QX, RX100II info and the first A7 and A7r hints. Well after four years that source just sent me a message right now to tell me this:

I heard there is a very important announcement around April 20 at London”

So maybe we will get two announcements within 3 days? An E-mount Camera in London (Sony World Photo Award event) and a Camcorder focused release event on April 23 in Las Vegas (NAB).

Message to “Y… u… s…”: Thanks for coming back! And I hope you will grab some details about the London event soon :)

So far we got info about two upcoming announcements from Sony:

1) One on April 23 at the NAB show
2) Another product announcement event around June

Regarding the June announcement: I have no exact date yet. Keep in mind that sometimes Sony shifts products announcements by few weeks in the very last moment. Last year the Zeiss FE 50mm F1.4 was announced on July 11 while the Sony press text contained the June 29 date. So I hope to confirm exact date and the June month in the coming weeks

What to expect?

I still don’t know exactly what new camera and lens will be announced on which event. Of course if there is a new A7sIII it would make sense to announce it on April 23. All we know for sure so far is that Sony registered two new cameras in Asia. One camera is rumored to be a new High Speed Low Megapixel camera (Dual SD card, around 20fps and around 20MP) and one is rumored to be a new RX (maybe RX1III with same 42MP sensor, IBIS, same 3.68MP Leica Q EVF and 4K video???).

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

Lunar transit of the ISS, 4 Feb 2017 (Shot on the Sony A7s).

Contax G 45mm Zeiss Planar f/2 weird ring (SonyAlphaForum).
Sony Expands HDR Production Capabilities for its Professional Products (Sony UK).
Sony A7rII review by Atamadnan.
New Shogun and Ninja Flame Recording Monitors from Atomos (Explora).
85mm FE test at Mapcamera.
Model Turned Photographer, Kendall Jenner (Adorama Learning Center).
Exposure Triangle: Making Sense of Aperture, Shutter Speed & ISO (Phototraces).

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So far the only new generation E-mount camera with touchscreen is the Sony A6500

A source just sent me this:

New update that I would like to share with you SAR. The new A7 series coming includes touch screen controls. Next A7 is also coming in a few months as its still being optimized by the engineer and software department for issues like bugs, which they ran into recently.

It’s unconfirmed yet when the new A7 generation cameras will be announced. All we know for now is that Sony’s next press announcement is on April 23 and that Sony registered two cameras in Asia (but it may take til May/June before we see those).

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If you have some “rumor” to share just send me an anonymous messages here:
at sonyalpharumors@gmail.com or use the contact form you see on the right top of this site.

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

Pierluigi De Rubertis with Chiara Melì.
Melì & Pier con Nevena Gicevic @ WAVE Managementt
Shot on A7RII with Sony-Zeiss lens

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