This is the bad news: I got informed that Sony has NO(!) scheduled press conference at this years Photokina. I don’t know if there will be a last minute change on this. But Sony has not occupied any press conference “slot” available at Photokina. It might be that Sony decided that with all these Nikon-Canon-Panasonic FF mirrorless announcement it’s better to announce their new gear AFTER Photokina.

Now the hope: Two years ago Sony did announce the Sony A6500 just ten days AFTER Photokina. And maybe that’s what Sony aims for: Give all the buzz to Nikon,Canon and Panasonic at Photokina and announce the new High End APS-C camera right after to get the full spotlight?

One more thing: Still the new 24mm GM 135mm GM might be announced at photokina without an official press conference…

One of our trusted sources confirmed the Zeiss camera teaser is a real deal. The camera will be announced in the midst of the ongoing Photokina show on September 27. Smart move to avoid all the press buzz that will go one before the Photokina show.

The source told me Zeiss intention with this camera is to show the full potential of their lens design. They couldn’t achieve the same goal by making a “normal” E-mount camera. The new lens is 100% optimized for this fixed lens camera.

The full Canon EOS-R specification sheet has been leaked (PDF file here). And here are some

Canon PRO points versus Sony:
1) 5,655 Autofocus points (693 for the A7III): I am actually not sure if that’s a typo in their spec sheet. 5 thousand AF points sounds really crazy!
2) EV-6: This is terrific
3) Has top-LCD
4) Fully articulated screen

Sony PRO points versus Canon:
1) ISO 100-40.000 for the Canon (Sony has ISO 100-51.200)
2) 1080 60fps while Sony can go up to 1080 120fps
3) 8fps while Sony does 10fps. It only does 2.2 fps with Dual Pixel RAW
4) No Dual Card slot
5) No IBIS
6) No LOG
7) Canon uses older 30MP sensor

Seems like Canon clearly focused on…AUTOFOCUS. Smart move I think. At least unlike Nikon they have a unique and attractive feature!

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via MirrorlessRumors via Nokishita

Sony A7sIII:

Two very reliable sources told me that Sony has zero need to rush the A7sIII launch. A7III is still selling hot and the A7sII has no competitor yet. That’s why they didn’t launch the A7sIII yet. That said the camera is 100% ready for launch whenever Sony feels it’s the right time.

I hope that the new Panasonic FF mirrorless will finally make push the red button to Sony and launch the new camera. Unlike Canon and Nikon we can expect Panasonic to give us top-notch video features when it gets announced on September 25.

For now I do believe the High End APS-C E-mount camera will be announced first and the A7sIII will follow shortly after…

Thoughts on the new Full Frame Mirrorless war:

We can expect Canon, Nikon (and in minor measure Panasonic) to be hot topic on magazines and website for the upcoming months: Release, tests, in Stock status notifications and so on. I think it’s crucial for Sony to announce something that can take away the spotlight from the competition. They cannot afford to be on the defensive.
Honestly I don’t see the A7sIII being the camera doing that. It simply is a too specialized niche camera. A7III and A7rIII are still young on the market and a new A9II is certainly not going to be announced any time soon. I think something like a new A9r or a new medium format system camera would be dealbreaker but honestly I don’t think that’s going to happen yet…

What do you think?

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