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Next Sony product announcement on April 7. New 8K codec presentation…and some “hints” about the next generation A7sIII?


On April 7 at 2pm Las Vegas time Sony will have a new press conference with product announcements. From what I heard the A7sIII is not going to be on market any time soon. At best by late 2019. But I don’t know if Sony will still show some early prototype at the NAB show or gives us at least some early specs.

All we know for sure is that Sony plans to announce at least one more E-mount camera in Q2 (between April and June). Hot candidates are the new A6500 successor and the A7sIII (as prototype).

What’s likely is that Sony might gives us some clue on the leaked 8K codec we report about some time ago.

Rumor recap:

Sony Cameras:
FACT: Sony registered a new RX0 camera model which should be announced within the next few months (article here)
FACT: Sony confirms professional APS-C cameras are on their roadmap (article here).
FACT: Sony confirms new APS-C E-mount gear will be announced in 2019 and “exceed” expecations (article here).
RUMOR: One more E-mount camera will be announced in Q2 (90% reliable – article here)
RUMOR: Sony A7sIII not going to hit the market in first half 2019 (70% reliable)
RUMOR: RX model made for Vloggers. With dual slot andbrand new video code (50% reliable – article here).
RUMOR: Sony 8k sensors and new codec specification (90% reliable – article here).

Sony Lenses:
PATENT: Sony patented new 100mm f/1.4, 500mm f/4.0 and 600mm f/4.0 FE lenses (article here and article here).
RUMOR: New APS-C lens to be announced within Q1-Q2 (70% reliable)
RUMOR: New 35mm f/1.8 FE lens is on the roadmap (70% reliable – article here)
RUMOR: New 200-600mm FE lens is on the roadmap (50% reliable)

Third party lenses:
RUMOR: Samyang 85mm f/1.4 FE autofocus lens announcement within the next weeks (90% reliable)
RUMOR: Sigma will soon be ready to launch their first FE zoom lenses (70% reliable)
RUMOR: Sigma will launch the first proper mirrorless designed FE lenses in 2019 (70% reliable)
RUMOR: Yongnou is working on the first FE autofocus lenses and some info might be spilled out in March (90% reliable – article here)
RUMOR: New 50mm f/1.0 FE lens being developed by a chinese manufacturer (90% reliable – article here)

One more thing:
PATENT: Sony patented a new drone camera (article here).

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