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January 28, 2013
Posted in rumors

Next major Sony announcement in March-April…


 Image on top: The new 20mm lens (preorder at BHphoto)

For the record, the new 20mm pancake and new SLT firmware is all what Sony will show for the CP+ show in Yokohama that will start this week. The real major news like NEX-3n, A38 and A38 camera will be announced in March-April only. Also the new E and A mount lenses will be announced in the same period. I am now going to prepare a more detailed roundup of the rumored new cameras and lenses.

By the way, I am actually very busy working on new rumors. In these days I had again lot of talk about the next 12-16 months Sony strategy. If some of you have some more bits to share you can contact me anonymousely by using the contact form on this site or by sending me an email at

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January 28, 2013
Posted in rumors

New FW update: List of newly supported lenses on the A99

As I told you last week we should expect soon a new firmware announcement for the A57/A77/A99 cameras.

Today an anonymous source just told me that the new firmware update for the A99 will bring support for the following lenses: SAL24F20Z, SAL85F14Z, SAL135F18Z, SAL70300G, SAL70200G, SAL35F14G, SAL1635Z, SAL100M28, SAL50M28, SAL85F28, SAL300F28.

I may ask the source if he can tell me if there is more improvements/fixes to come with the Firmware update?


January 25, 2013
Posted in rumors

Sony not going to unveil the Zeiss SSM release date at CP+ show (and fake price info in China).

Digifoto confirmed that Sony will not share any info at the CP+ show about the possible release period of the new Zeiss 50mm f/1.4 SSM A-mount lens. And neither they will unveil the final price. And I also have to debunk a myth that is circulating today. The Chinese site PConline writes the lens will cost 2,200 Yuan which would be 350 in US dollars. That is definitely a wrong info. Zeiss never ever releases a f/1.4 that cheap and they will not do that now. I expect the price to be close to $1,000!

January 25, 2013
Posted in rumors

New Sigma E-mount lenses to come soon?

The discounted Sigma lenses at BHphoto.

Plenty of you likely noticed the recent worldwide Sigma deals on the E-mount lenses. Like the super double kit at BHphoto (Click here), and the 99 Euro only price at Technikdirekt or on eBay (via Slidoo). Ale from MirrorlessRumors may have found the reason why this is happening. According to his sources Sigma will soon announce a new “ART” high quality version of these lenses. The new Sigma ART lenses have the same high quality standard of the recently announced 35mm f/1.4 lens for Sony (here at Amazon) Two very positive reviews of the lens are available at SLRgear (Click here) and Photographyblog (Click here). The lenses will be more expensive than the current 19 and 30mm E-mount lenses.

What I don’t know yet is if the new lenses will replace the current lenses or just be a higher priced alternative. I like the current Sigma lenses, they are good value for that price and I hope they will remain there in future.


January 24, 2013
Posted in rumors

(SR5) This will make you happy: A57, A65, A77 and A99 firmware update coming soon!

It’s always a pleasure when I have good news to share on SAR! That time top sources told me that Sony will announce a new A57, A65, A77 and A99 firmware update next week! The update will be available for download in early February!

I have no details yet about the specific improvements but I may receive them very soon: Stay tuned on SAR and spread the good news!

UPDATE: One new A99 is for sale for $2499 at Cameraland (Click here). That’s the lowest price ever seen. To get notified when there will be more A99 cameras at that price or lower login and save this search on Slidoo.

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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