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April 7, 2014
Posted in rumors

Sony a7S interview with Kanta Yamamoto (Newsshooter). A7s has stainless steel mount!

Some of the interesting tidbits:

– A7s has been developed along the A7 and A7r cameras
– development took 2-3 years
– Reason why the camera doesn’t record 4K internally is because of power consumption and because of the heating produced by the large sensor
– The one big physical change compared ot th A7-A7r is that the A7s has a stainless steel made mount.

A7s sites in different languages at Sony US, DE, UK, ES, FR, IT, NL, SE, FI, PL.

Newsshooter is busy producing videos (by the way great work guys!). And here is the a video about the new Atomos Shogun 4K recorder for Sony a7S:

April 7, 2014
Posted in rumors

Sigma 30mm f/1.4 DC HSM for the first time in Stock for Sony A-mount!

For the first time the new Sigma 30mm f/1.4 A-mount lens is in Stock at BHphoto (Click here). Great lens! Can’t wait to see the 50mm ART lens too!

UPDATE: 34 NABshow special deals now live on that BHphoto page (Click here).

Today’s new deals on eBay Deal page (Click here) and Amazon deal page (Click here).

April 7, 2014
Posted in rumors

Sony A7s the morning after: Pros and Cons and a SAR readers Poll.

So here we are. Awake after the very long A7s announcement night. If you missed the A7s live announcement you just have to watch the latest 5 minutes of this 1 hour long video at Livestram. To quickly get all the information you need about the camera check out the A7s sites in different languages at Sony US, DE, UK, ES, FR, IT, NL, SE, FI, PL. The camera is listed at BHphoto but with no price or preorder option.

My first impression: This looks like a 4K camera made a bit in a hurry. And the not shared price info confirms that. So it’s hard to judge the camera without to know how much it actually costs but let’s sum the A7s weak and strong points:

– no 4K recording on SD cards (Panasonic GH4 does it!)
– almost same A7-A7r autofocus system (why not use the A6000 hybrid AF system?)

– no pixel binning at 4K
– 409,600 ISO!
– -4 EV auto focus sensitivity (A7-A7r has 0 ev)
– It has likely the best dynamic range and color fidelity of any Full Frame camera yet!

Professional videographers will use external recorders anyway (for 4:2:2 output) so the first cons I mentioned by not matter at all for them. I think the biggest strong point is the superb Image Quality you should get with the new 12 Megapixel Full Frame sensor. Would love to see some RAW’s of it! But I guess we will have to wait a couple of weeks until reviewers can test the camera. If the IQ is the best of any FF yet and the price is not too high than this could be a good day for pure photographers too!

And here are some more new news about the A7s: Hands-on at Newsshooter, Hands-on pics by Dpreview,  New Atomos 4K recorder for the A7s (Cinema5d), French presentation at Alpha Numerique, German press text at Photoscala, Short Japanese text at

Let’s see what SAR readers think about the new A7s:

[poll id=”178″]

Image samples (Click on it to enlarge):

Vario-Tessar T* FE 24-70mm F4 ZA OSS (SEL2470Z), A mode, 1/40 sec., F4, ISO 3200, Auto white balance

FE 70-200mm F4 G OSS (SEL70200G), A mode, 1/3200 sec., F5.6, ISO 12800, Auto white balance

Sonnar T* FE 55mm F1.8 ZA (SEL55F18Z), A mode, 1/320 sec., F1.8, ISO 800, Auto white balance

Vario-Tessar T* FE 24-70mm F4 ZA OSS (SEL2470Z), A mode, 1/25 sec., F8, +0.3 EV, ISO 100, Daylight white balance

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